How to write a German letter salutation with titles
In Austrian business life, academic degrees belong in the salutation. Writing to Mag. Lisa Berger, you start with „Sehr geehrte Frau Mag. Berger,“. Several leading titles are used in the order of the business card: „Sehr geehrter Herr DI Mag. Gruber,“. The first name is left out of a formal salutation.
Germany is more reserved. Usually only a doctorate is named („Sehr geehrter Herr Dr. Huber,“); diploma and master's degrees are left out of the salutation. Choose „none“ above: the generator then names only doctor and professor, as is customary in Germany.
The address block
The company comes first, then the person with „Herrn“ or „Frau“ and all titles, including the trailing ones: „Herrn DI Mag. Thomas Gruber, MSc“. Street, postcode and city follow. If the letter goes abroad, the country goes on the last line, written in German.
Special cases
- Professors: the title replaces all others in the salutation: „Sehr geehrte Frau Professorin Weber,“.
- Unknown gender: „Guten Tag Alex Berger,“ with first and last name.
- No name: „Sehr geehrte Damen und Herren,“.
- Professional titles such as Ing. are treated like academic titles in Austria.
PrestoCRM writes the salutation and address block for every contact automatically and puts them into every quote. A different salutation, such as the informal „Du“, can be set per contact.